Image credits: © Aston Martin.
Press Release
Iconic British sports car brand Aston Martin is marking the start of
its birthday celebrations today – 15 January – with the unveiling of a
bespoke new Centenary Edition Vanquish.
The luxury brand’s ultimate GT car showcases a painstakingly created
Centenary Edition specification that will be available worldwide on just
100 examples of each of the car maker’s model lines: V8 Vantage, DB9,
Rapide and Vanquish.
Featuring a unique graduated paint finish, solid sterling silver
Aston Martin wings badges with tailored ‘trans flux’ enamel inlay and a
special Aston Martin hallmark, the exterior represents an exclusive new
celebration of the company’s 100-year history.
Aston Martin CEO, Dr Ulrich Bez, played a key role in the creation of
the unique paint treatment, tasking Design Director Marek Reichman and
his team with the development of a suitably exclusive and desirable
specification.
Dr Bez explained: “Clearly, the centenary of Aston Martin is a great
occasion for our business, our customers, and our fans around the world.
“It is only right, then, that we have developed these exceptional Centenary Edition models which will, I am sure, quickly become highly desirable and sought-after."
He added: “The chance to own and enjoy such a stunning piece of
Aston Martin’s heritage is made all the more rare by the fact that we
are limiting numbers to just 100 of each model line. I am sure
supporters and enthusiasts of the brand worldwide will be anxious to
secure their chosen model quickly!”
A Centenary Edition Aston Martin is identified inside by its
exclusive and luxurious treatment. Deep Soft black leather – previously
featuring only in the One-77 hypercar – with contrasting silver
stitching, a special silver thread embroidery of the Aston Martin wings
in the head restraints and solid sterling silver sill plaques
individually numbered with an Aston Martin hallmark are among the
features unique to the car.
Each Centenary Edition model will also be supplied with a unique
presentation box containing a number of exclusive gifts to mark the
first 100 years of the company. These include two glass keys, two
bespoke key pouches made from leather matching the car’s interior trim,
solid silver cufflinks featuring the Aston Martin script, solid silver
Rollerball pen and high quality Bang & Olufsen headphones.
The gift box will also include a silver polishing cloth to help
owners ensure the silver centenary wings badges and sill plaques on
their car keep their lustre.
Some specification details will vary market by market around the
world but all cars will, as ever, be painstakingly handcrafted at Aston
Martin’s global headquarters and state-of-the-art manufacturing facility
at Gaydon, in Warwickshire.
The process of creating the unique Centenary Edition paint finish,
for instance, clearly demonstrates the brand’s commitment to bespoke
luxury. Adding an average of 18 hours to a paint process that can
already take more than 50 hours to complete, the unique graduated finish
is meticulously built by adding special ‘tinters’ to create the darker
inner colour. This custom-made mixture is then applied to each panel by
hand, using a special mini-jet spray gun.
Aston Martin Design Director Marek Reichman explained: “The team
has looked closely at the individual contour lines of each of the cars
to determine not only the right colours and shades, but also to create a
template by which the paint changes from dark to light and where the
graduated effect sits.”
Available to order now, prices for the Centenary Edition models are
obtainable on application at Aston Martin’s 146 dealers in 46 countries
worldwide.
0 comments:
Post a Comment